It’s all about giving the brand a personality that can adapt and react in real time. If the hologram can mirror the audience’s movements, the brand becomes a participant rather than a poster. You want a consistent visual language that still lets you tweak gestures for different contexts—keep the core motif, but vary the motion to match the platform or mood. Track how people interact; use that data to refine the avatar’s responses so it feels smart, not scripted. And don’t forget the narrative arc—your hologram should have a backstory that you can reveal over time, making the identity memorable and not just flashy tech. The key is balance: detail enough to feel authentic, but not so over‑engineered that you lose spontaneity.

Think of each login as a chapter. Start with a simple gesture—maybe a nod that reveals a new line of text or a tiny spark. Every time someone returns, add a layer: a new sound cue, a slight change in stance. Keep the core motif constant so the brand stays recognizable, but let the subtle shift signal progress. The mystery keeps people checking back, and the incremental moves build anticipation without overwhelming the interface. Keep a log of what triggers each change; that data will tell you when to push the next reveal. That’s the strategy—slow, steady, and always leaving a breadcrumb.