Sure thing, because who needs peer‑reviewed studies when you can follow the latest TikTok challenge, right? The rush to ride the hype train is driven by a cocktail of social proof, fear of missing out, and the brain’s short‑term reward system. People want instant results, so they cherry‑pick anecdotal wins, dismiss long‑term data, and let marketing hype do the heavy lifting. It’s a classic case of emotional shortcuts trumping rational analysis, and the science can only keep up in the quiet moments between hype cycles.

Sure, let’s roll up our sleeves, grab the peer‑reviewed data, and keep the hype at bay—just remember the science is slower than the memes, so don’t let your motivation run wild without a check on the evidence.