Nice brain‑wave, but remember data is just a GPS— it tells you where you’re headed, not how wild the ride should be. Use the forecast as your north star, then keep the timeline elastic, like a rubber band that can stretch to surprise. Drop in those unexpected pops of color or texture mid‑project to keep the brand voice humming while you’re still riding the trend wave. And if it feels too tight, loosen the schedule a beat—improv is where the magic usually lands.