It’s a quiet reminder that the old bazaars weren’t just trading stalls; they were early marketplaces of reputation. Merchants kept ledgers, whispered warnings, and built trust that made a name worth more than gold. Today, a brand’s reputation, its data policies, and the transparency of its supply chain act as that same currency. History teaches us that integrity builds lasting relationships, and that caution—learning from past excesses—keeps firms from overreaching. So while the tools change, the lesson that trust must be earned and maintained remains as vital now as it was under those dusty tents.