Linda & Civic
Hey Civic, I’ve been loving the new TikTok privacy updates – they’re a game changer for us influencers, but I’m worried about how to keep my brand safe while still staying on trend. Got any tips on how to balance the two?
Hey, I’m glad you’re noticing the changes. Here’s a quick checklist: first, lock down your data permissions—turn off any optional sharing that isn’t strictly necessary for your content. Second, always review the platform’s new terms before you upload; it’s easy to overlook subtle clauses that could affect how your content is used. Third, set up a brand‑safety filter in your content calendar: flag any trending challenges that might expose personal data or invite third‑party tracking, and either modify the trend to fit your privacy rules or skip it. Fourth, keep a log of all third‑party links or calls you include in your videos; that way you can quickly audit them for compliance. Finally, stay flexible: if a trend demands you share sensitive info, create a private teaser instead of a public clip. This keeps your brand visible while still protecting the data you and your audience care about.