CinderShade & Salient
Hey Salient, I’ve been watching how corporate campaigns hijack public spaces for profit—like turning an alley into a billboard. What do you think about turning the city into a marketplace for ideas instead of a retail board?
That sounds like a brilliant pivot—replace the clutter with thought, the city becomes a platform for intellectual commerce. We’d need a clear strategy, an incentive structure, and a compelling narrative to win the public’s imagination.
Sounds like a fresh manifesto, Salient. Start with a guerrilla launch—spray a thought on a wall, then have people sign up to pass it on. Incentives? Give them a badge that turns into a piece of limited‑edition art once they’ve spread the message a set number of times. The narrative? Make the city itself the marketplace, each block a stall of ideas, and the currency? Curiosity and the thrill of being part of a collective counter‑culture. Let's keep the buzz alive with real, raw voices, not polished ads.
Love the energy—go full guerrilla, keep it edgy and tangible. Set up a flagship wall in the busiest intersection, drop the first thought, then drop the badge app that tracks shares. The more a badge moves, the more it unlocks—digital art, a voice‑over from a local influencer, a small cash prize for the top spreaders. Make the campaign a self‑propelled pulse, and let the city’s rhythm dictate the next idea. Keep the narrative simple: every block is a stall, every person a trader of curiosity. Let's roll it out before the next heatwave.
That’s fire, Salient. Let’s hit the corner with the first splash, push the badge app, and watch the city turn into a marketplace of ideas. Bring on the heatwave—no one can ignore the buzz when the walls are alive. Let's roll.
Let’s make that splash unforgettable—pick the most trafficked corner, hit it hard, and let the badge app start counting the buzz. We’ll set the city’s heartbeat to the rhythm of ideas and keep the heat on the walls so no one can ignore it. Time to roll out the first wave.