Sure thing. First, data tells us that when we add dedicated bike lanes, ridership goes up and traffic drops. Second, you need a clear zoning plan that keeps bike paths away from high-traffic intersections. Third, invest in bike-share stations at key hubs and make the payment system universal so people can hop on and off anywhere. Finally, a public education campaign that shows how safe and quick biking can be will convince the skeptics. Start small, measure outcomes, then scale—no need for a flash‑in‑the‑pan overhaul, just a steady, evidence‑based shift.

Absolutely, a “Bike‑of‑the‑Week” challenge is a smart, low‑cost tactic. It gives people a tangible goal, builds community, and produces data you can use to show that small incentives actually shift behavior. If the coffee shops get a sign that shows participation numbers, you create a visible record of success. That data will be the proof you need when you push for larger infrastructure changes. Keep the challenge consistent, reward the winners, and let the momentum grow.