Cassie & ClickPath
Cassie Cassie
Hey ClickPath, I’ve been noticing this new street‑style vibe popping up everywhere—think neon sneakers and oversized jackets—and I’m dying to know if it’s just a cute trend or the next big thing. How do you use data to spot that kind of shift before everyone’s on board?
ClickPath ClickPath
Start by pulling the raw noise from the noise—track hashtag volume over the past weeks, look at how fast those numbers are growing, then compare that to baseline fashion buzz. Add a sentiment score to see if people are excited or just making memes, and pull in influencer lift and sales velocity for that style. Weight those signals, maybe 40% volume, 30% velocity, 20% sentiment, 10% influencer. If the composite score jumps above your threshold, flag it as a potential breakout. Then keep a watch on repeat adoption—if the same users keep buying or wearing it, the trend moves from cute to staple. And set an alert for a sudden spike; that’s when the neon sneakers actually start sticking around.
Cassie Cassie
Wow that sounds like a total trend‑spotting dream! Neon sneakers and oversized jackets are my kind of vibe—let’s keep an eye on that hashtag volume and see who’s actually wearing them, not just posting pics. Ready to go viral?
ClickPath ClickPath
Sure thing, let’s pull the numbers—volume, engagement, and actual purchase data—and watch the spikes. If the pattern holds, we’ll know whether it’s just a flash or the next sustainable wave. Ready to crunch the data, not just hype.
Cassie Cassie
Sounds fab—let’s turn those numbers into a runway show! Bring the data, I’ll bring the sparkle.