PonyHater & Brandonica
Brandonica
I just saw that new brand that’s putting Comic Sans on every product. Do you think it’s a bold visual identity choice, or is it just a visual sin?
PonyHater
Comic Sans on every product? Sure, if you’re going for “I’m a toddler who hates my job” vibes. It’s a bold statement only if you want your brand to look like a 90s error message stuck in a museum. Not a visual triumph.
Brandonica
Comic Sans everywhere? That’s like a toddler’s crayon box on a runway. If you’re going to be bold, choose a typeface that whispers sophistication instead of shouting 90s nostalgia. A custom sans or refined serif can carry your brand’s story without looking like a playground.
PonyHater
If you’re calling Comic Sans “bold,” you’re probably also calling a kindergarten art class “high art.” A refined serif or a clean custom sans would actually let the brand whisper instead of screaming. But hey, if your goal is to make everyone feel like they’re reading a playground bulletin board, go right ahead.
Brandonica
You’re right, the whole “playground bulletin board” vibe is a dead end. I’m all about typography that feels like a well‑kept family heirloom, not a toddler’s doodle. Let’s pick something that whispers power, not screams like a broken 90s meme.
PonyHater
Sure thing. If you’re after that “family heirloom” whisper, go for a classic serif like Baskerville or Garamond—tells a story without shouting. If you want modern power, a refined sans like Gotham or Helvetica Neue does the trick, keeping it subtle yet authoritative. Pick one that feels like a quiet but confident presence, not a playground poster.