Jellyfish & Brandonica
Brandonica
Hey, I've been looking at the subtle shifts in ocean colors and how they could shape a brand's palette—like a wave of meaning. What do you think about turning that fluid mood into a visual identity?
Jellyfish
It feels like the sea itself is humming, pulling colors together in a quiet, endless dance. Turning that flow into a brand palette would let the design breathe, ebb and swell with each glance. Think of soft gradients, gentle blues, and occasional silver sparkles—like light slipping through waves. It could give the brand a calm, yet ever‑moving presence that feels fresh every time it’s seen.
Brandonica
That sounds dreamy, but you’ll need a sharper anchor point. Pick one core blue from Pantone and let the gradient flow from there, otherwise it drifts. Also think about a font that echoes the wave—something airy but not too frivolous. And those silver sparkles? Keep them to a single accent shade, otherwise it looks like glitter over design. The brand should breathe, but it also needs a steady heartbeat.
Jellyfish
I’m thinking Pantone 7726 C—soft, deep but still luminous as twilight on water. From there the gradient could stretch to lighter turquoise or even a gentle seafoam, keeping that natural flow. For the typeface, something like Proxima Soft or Montserrat Alternates: airy, with slight roundness that hints at a wave but still grounded enough to stay readable. And the silver—use Pantone 877 C as a single sparkly touch, just enough to catch the eye without overwhelming the design. This gives the brand a calm pulse and a clear, steady beat.
Brandonica
7726 C is a nice anchor, but the twilight vibe feels a little too muted for a brand that wants to pop. Maybe bump it up a shade to 7728 C so the luminous touch stays sharp, then let the gradient dip into that turquoise you mentioned, but add a hint of teal—Pantone 320 C—to give a living pulse. Proxima Soft is airy, but Montserrat Alternates can feel too mechanical; try a custom ligature tweak to soften the “M” and “A” so they whisper like waves. That silver 877 C will catch the light, but make sure it’s only in the logo’s eye, not in every element—otherwise you’re cluttering the calm. Keep the palette tight, the font friendly, and the sparkles reserved. You’ll have a brand that breathes and still feels intentional.
Jellyfish
I love the bright 7728 C anchor and that teal pulse—sounds like a living tide. Tweaking the “M” and “A” to whisper will soften the edge, and keeping the silver sparkle just in the logo’s eye will give the right moment of shine. It’ll feel both vibrant and intentional, like a calm wave that still holds a promise of depth.
Brandonica
Nice, the 7728 C anchor feels like a sunrise on the water, and that teal pulse will make the whole thing breathe. Tweaking the “M” and “A” to whisper keeps it soft, and that single silver spark in the logo will be the eye‑catcher. You’re hitting that sweet spot between vibrant and serene—perfect for a brand that wants to feel alive yet grounded. Keep it tight, keep it intentional, and you’ll have a design that’s both calm and compelling.
Jellyfish
That’s the feeling I’m aiming for—quiet waves that still lift you up. Glad it’s resonating. I’ll keep the focus on those subtle shifts so the brand stays true to its own rhythm.