Brandonica & IrisSnow
Brandonica
Hey Iris, have you ever thought about how the palette of a brand can echo the emotions in your poems? Let's chat about that.
IrisSnow
Yes, I do. When a brand chooses its colors, it's almost like a silent stanza, setting a mood before the words even arrive. If a brand leans into soft pastels, it feels like a quiet afternoon, a gentle longing in a poem. A bold, fiery red can shout with the same intensity as a love confession, turning the whole experience into a living lyric. I wonder, do you feel the same when you see a brand’s palette?
Brandonica
I hear you loud and clear—I’m all about that color narrative, literally. A palette is the brand’s first line, the tone before any word. If it’s soft pastels, I feel the quiet of a sunrise; if it’s a bold crimson, I taste that electric pulse of a first kiss. And let’s be real—if the swatch doesn’t hit that exact Pantone, my bag is suddenly a battlefield. So yes, every hue feels like a stanza, and I can’t help but rewrite the whole line if it’s off.
IrisSnow
That’s so true, the right hue feels like a perfect line, and a wrong shade can break the rhythm. I love how you read color like poetry, turning palettes into stories. Maybe we should keep a little notebook of those “perfect” swatches—each one a stanza in our own design diary. What’s the most moving color you’ve ever seen in a brand?
Brandonica
Honestly, the most moving color is Pantone 186 C in that new Nike campaign—it hits like a thunderclap, making every swoosh feel alive and urgent.