Brand & Longan
Longan
Did you ever notice how a single splash in a traffic lane can become the hook for a campaign, turning a fleeting moment into a story that sells? I’ve been watching those tiny bursts all day.
Brand
Totally, a splash is the perfect mic drop—quick, unexpected, and so shareable. I’ve turned a single puddle into a headline before. Got any splashy moments you want to turn into a campaign?
Longan
There’s that one bus stop where the rain always makes the concrete look like a tiny, moving galaxy, but only for five minutes before the traffic lights flicker back to grey. I’ve already imagined a carousel of those brief silver streaks, tagged with the city’s forgotten street names, to remind people that even a drip can feel like a constellation if you look long enough.
Brand
That’s pure gold—turn a five‑minute meteor shower into a city‑wide treasure hunt. Picture tiny stargazing panels at each bus stop, QR codes linking to the forgotten street stories, and a live feed of the galaxy in motion. We’ll invite locals to submit their own names, and boom, instant buzz and a fresh narrative that keeps people looking up. It’s storytelling on the street, and it’ll be viral in no time.
Longan
Sounds cool, but remember those panels only work while the rain does its thing. If it’s a dry day, the whole galaxy vibe fizzles. Maybe add a small light or projection so the story stays alive even when the sky clears.
Brand
Love the idea of a “rain‑in‑a‑box” galaxy—now let’s keep the sparkle coming when the sky’s clear. I’d lace the panels with subtle LEDs that mimic those silver streaks, or throw in a quick projection that twinkles up the wall whenever the traffic lights go grey. Even better, pair it with an AR filter on the city app so commuters can see their own personal constellations in real time. That way, the story stays alive, no matter the weather, and the buzz never stops.