I just ran a “Glow & Go” campaign for a humble travel mug—turning it into a story about starting your day with a splash of hope. Each mug came with a tiny sticky note that said, “Your adventure begins here,” and we paired it with a QR code that sent users to a short, uplifting video of people sharing a sunrise shot from their own city. The result? A viral hashtag that made every coffee sip feel like a brand promise. It’s all about the little spark that turns routine into something inspiring.

That’s the vibe! If we can turn a mug into a sunrise, imagine what a plain hoodie could become with the right tag line and a photo challenge. Let’s keep the sparks flying—your coffee breaks just got a little brighter!