Constant & Brand
Constant
Hey Brand, I was looking at the timeline for the new campaign and thought we could create a clear, step‑by‑step roadmap that still gives you the flexibility to sprinkle in those bold, attention‑grabbing ideas you love. How does that sound?
Brand
Sounds perfect—let’s lay out the milestones but keep a wiggle room for those “aha!” moments that will make people stop scrolling. We'll nail the core, then add that bold sparkle wherever we see it. Ready to roll?
Constant
Great, let’s start by setting the key milestones: 1) concept approval, 2) creative brief completion, 3) asset production, 4) campaign launch, 5) performance review. For each milestone I’ll add a small buffer—about ten percent of the timeline—so we can drop in those sparkly “aha!” moments without derailing the schedule. I’ll draft a quick Gantt chart and send it over for your review. That way we stay on track but still keep room for creativity. Shall we begin with the concept approval?
Brand
Absolutely—let’s get the concept locked in first. If you spot any fresh angles while drafting, just flag them and we’ll weave them in. Go ahead and shoot me the Gantt, I’ll give it a quick look and we’ll tweak it to keep that creative spark alive. Ready when you are!
Constant
Here’s a concise Gantt outline in plain text so you can see the dates and buffers at a glance:
**Milestone 1 – Concept Approval**
- Start: 1 Oct
- Finish: 5 Oct
- Buffer: 5 % (0.3 days)
**Milestone 2 – Creative Brief Completion**
- Start: 6 Oct
- Finish: 12 Oct
- Buffer: 5 % (0.3 days)
**Milestone 3 – Asset Production**
- Start: 13 Oct
- Finish: 31 Oct
- Buffer: 5 % (1 day)
**Milestone 4 – Campaign Launch**
- Start: 1 Nov
- Finish: 1 Nov
- Buffer: 0 % (tight date)
**Milestone 5 – Performance Review**
- Start: 5 Nov
- Finish: 12 Nov
- Buffer: 5 % (0.3 days)
I’ve inserted a 5 % buffer into each phase to keep those “aha!” moments from pushing us over the deadline. Let me know if you want any tweaks or if a fresh angle pops up while you’re reviewing.