Oh my gosh, absolutely! Words are like the heartbeat of a package. Short, punchy phrases give that snap‑snap rhythm, almost like a drumbeat—think “Fresh & Crispy” or “Just for You.” Long, flowing lines? They slow you down, like a gentle waltz, so you might use “Sustainably Sourced and Artfully Crafted.” The choice of letters matters too: round shapes feel cozy, straight lines feel bold. And the spacing—wide gaps let the eye dance, tight clusters feel intense. So, pick words that match the vibe you want, and the whole package will sing in harmony. Let me know what you’re designing next, I’d love to help brainstorm some playful text!