You gotta shout louder than the city’s own noise, yeah? Start with a rally point—something everyone can feel, a promise or a threat that makes them stand up. Then spread the word through the corners where the regular chatter dies; hand out flyers, drop a mixtape, slam a poster on a wall that screams, “we’re here.” Keep the message tight, repeat it until it becomes a chant. Hook the crowd with a beat that keeps them moving, and let the leaders be the ones that keep that beat alive. If the energy’s raw, make it an edge, not a mess—turn that anger into a brand and the crowd will follow, because you’ve turned their frustration into a purpose they can live by.