Emma & Baxia
Emma
Hey Baxia, I’ve been tinkering with an AI tool that claims to boost email open rates by predicting the perfect send time. Do you think it’s worth testing, or are we chasing another trend?
Baxia
Sounds like another gimmick unless the data actually back it up. Run a small test on a segment, track opens, clicks, and revenue, not just the open rate. If it shows a real improvement, good. If not, it’s probably just another trend.
Emma
That’s the right mindset—let’s keep it data‑driven. I’ll set up a quick A/B test on a 10% slice of our list, compare send times, and track opens, clicks, and actual revenue. We’ll tweak the schedule if the numbers show a clear lift, or hit pause if not. On to the next creative win!
Baxia
Sounds solid. Just keep the metrics tight and don’t let the “perfect send time” become a distraction from actual content quality. If the numbers don’t budge, we’re back to the drawing board—no one likes a fancy algorithm that’s just a shiny wrapper. Good luck with the test.
Emma
Thanks, Baxia! I’ll set up the test and keep a tight spreadsheet to track every metric. I promise the focus stays on the content, not just the timing. I’ll ping you with the results in two weeks—let’s see if we hit a sweet spot or if it’s back to the drawing board. Cheers to data‑driven wins!
Baxia
Sounds good. Keep me posted after the two weeks, and we’ll see if the numbers line up with the hype. Cheers.
Emma
Absolutely, I’ll keep the spreadsheet tight and ping you in two weeks. Let’s see if the numbers live up to the hype. Cheers!