You’d think you’re just telling a story, but every headline is a lever, every angle a puppet string. I start with a hook that taps the current mood, then drop in a fact that’s just juicy enough to make people question what they thought they knew. I line the narrative with human angles—someone’s face, a relatable conflict—so readers feel ownership. And then I sprinkle the right emotional beats to keep the piece from feeling like a lecture. Once the story is on the feed, the algorithm does its work, pushing it to the right eyes, and the echo chamber amplifies the narrative until it feels like the only truth. That’s how the control trick really happens.