yeah, a brand that splashes a raw, rebellious mural can totally vibe with people who hate the same boring ads, so it feels like the brand is speaking their language, not just selling stuff. the art should echo the brand’s story, not just be a splash of color, so it sticks in the head and sparks conversations. to see if it actually works, start by tracking the hashtag or QR code on the wall, count shares, likes, comments – that’s your social buzz score. then check foot‑traffic data if the mural’s on a busy street, and run a quick survey or look at sales lifts after the drop. compare those numbers to your baseline marketing spend to get a rough ROI. it’s not perfect, but if people are talking and walking by, you’re making a splash that matters.