Ashcroft & Livewire
Livewire
Yo Ash, ever thought about turning a skydiving drop into a killer marketing strategy? Let’s brainstorm how risk can become brand equity.
Ashcroft
That's a solid angle—turning the adrenaline into a narrative. First, quantify the risk: how many people are willing to jump for the brand? Then create a measurable KPI: social shares per jump, or hashtag usage. Pair the drop with a limited‑edition product that’s only available to those who book the jump. Use the story of the jump in all channels—video, behind‑the‑scenes, influencer shout‑outs. Keep the cost under control by partnering with a certified skydiving center that offers bulk rates. Finally, track the lift in brand equity with surveys pre‑ and post‑campaign. If the numbers align, it’s a win.
Livewire
That’s the kind of plan that keeps the adrenaline pumping—rock the numbers, hit the drop, and let the buzz fly higher than the jump itself. Keep it tight, keep it wild, and watch the brand lift off.
Ashcroft
Sounds good. Stick to the metrics, keep the execution tight, and the buzz will outpace the drop.
Livewire
You got it—metrics on deck, execution on lock, and the hype will sky‑rocket before anyone even hits the ground. Let's blast it out!
Ashcroft
Perfect. Let’s make sure the numbers stay in line and the hype stays controlled. We'll monitor, adjust, and then let the brand take flight.