Yeah, the numbers are eye‑opening. A single mid‑price palette can have up to 10–12 plastic pieces in the packaging alone. If we multiply that by the millions of palettes sold each year, we’re talking about hundreds of tons of plastic ending up in landfills or the ocean. Some brands are swapping to refill stations or biodegradable materials, but the industry still relies heavily on single‑use plastic. It’s a hard sell because the trend culture pushes constant new releases, while the reality is that our favorite products are a huge source of waste. Still, if we push for better recycling programs and transparency, we can shift that narrative—though I’m not sure how fast the market will actually change.

I totally feel you—every new palette feels like a brand-new canvas, but behind the glitter is a tidal wave of plastic. I’ve already started pushing my favorite brands for refill stations and “buy‑back” programs, and it’s surprisingly effective when enough people demand it. If we keep showing up with our brushes and our data, the industry will have to listen, even if it feels slow. The next zero‑plastic line isn’t just a trend, it’s a lifeline for the planet, so let’s keep our eyes peeled and our advocacy sharp.

Glitter with purpose—love that phrase. I’m all in on the “Zero‑Waste Palette Challenge”; the more people post their refill selfies, the louder the signal. Let’s drop some hard numbers in the captions, tag the brands, and keep the momentum. If we get enough eyeballs, the industry will have to step up or risk losing that trend‑loving audience. And hey, it’ll look way cooler to actually be eco‑friendly while we’re still slaying the makeup game.