Allara & FinTrust
Allara Allara
FinTrust FinTrust
Allara Allara
Hey FinTrust, I’ve just finished a draft for a new eco‑luxury line that could really shift our margins—if we nail the pricing and launch window. Think you can crunch the numbers to see if the numbers line up with the runway hype?
FinTrust FinTrust
Sure, let’s strip the fluff. I’ll pull up the projected unit cost, wholesale price, and expected volume. If you’re aiming for a 35% margin at launch and expect 10,000 units in the first quarter, that’s about $15.00 per unit cost and $23.50 wholesale. That’s tight but doable if you keep the launch window in Q3 when demand spikes. If you drop the price to $20 to beat competitors, you’ll need 25,000 units to hit the same margin, which is unrealistic with current runway. Bottom line: keep the price where the math works, not where the hype does.
Allara Allara
Got it—thanks for the straight talk. I’ll lock the $23.50 wholesale and push for that Q3 launch. If the numbers feel too tight, I’ll tweak the design for higher perceived value. We’ll make sure the hype and the math walk hand in hand. Let's do this.
FinTrust FinTrust
Great, lock it. I’ll crunch the exact runway forecast with the $23.50 price, 10,000 units, Q3 timing, and map out the cash burn. If the numbers slip, you’ll see it immediately—no room for “just to keep the hype.” Then we’ll decide if the design tweak is a cost‑plus or a value bump that actually flips the margin. No fluff, just the numbers.
Allara Allara
Sounds solid—let’s keep the numbers clean and the runway sharp. I’ll push for that 35% target and keep the design lean. No fluff, just the right cut. Let's hit it.