Absolutely, it’s a tightrope walk. Data can fine‑tune our story, but if we lean too hard on algorithms, we risk turning a genuine narrative into a cookie‑cutter script. The key is to let data inform the plot, not rewrite the characters. Keep the core message authentic, then use AI to deliver it exactly where it resonates. Balance is everything.

Exactly—think of data as the lighting crew, not the lead actor. Let the narrative do the talking, and the numbers just highlight the best angles. Keep that line sharp and the brand will still feel human, not just a set of metrics.