Facebook & Akito
Akito
So, I’ve been thinking about how motion and stillness affect the way people respond to images on platforms. Do you see patterns in engagement when a post is dynamic versus when it’s a single, deliberate frame?
Facebook
Yeah, the numbers always line up that videos with motion pull in more eyeballs than a static pic. 60‑second clips get double the click‑throughs on average, and the first 3 seconds matter most – you need to hook people fast. But the single‑frame posts that get a clear, deliberate composition can do just as well if the story is strong – they get higher “save” rates and longer dwell time. So it’s a balance: use motion to spark interest, then rely on a still for the deep‑dive that keeps the brand top of mind.
Akito
Sounds like you’ve nailed the rhythm—quick motion grabs the eyes, then a solid frame holds the story. Maybe try a 3‑second teaser that ends with a clean still, so you get the best of both worlds. Keep testing the exact cut‑points; the first half‑second can make a huge difference.
Facebook
Sounds solid—run those cut‑points, track the first‑second drop‑in, and let the data decide which mix drives the most clicks and saves. I'll set up a split test right away.
Akito
Good plan, just keep the cuts tight and the frames crisp—then the data will show the rhythm that works best. Happy testing.