Aeternity & LaunchLena
I was thinking about how the story we tell around a new launch can either reveal the deeper truth behind the tech or just shine a spotlight on our own ego. How do you decide where that line lies?
The line? Start with the tech’s promise, then ask yourself, “Does this bit just shout my name or does it solve a problem?” If the answer is ego, trim it. Keep the spotlight on the impact, not your applause. Remember, the best launch feels like a reveal, not a selfie.