Fluxis & Aegis
Aegis
Fluxis, I’m trying to find a metric that can tell me when a VR concept is truly groundbreaking. Do you think engagement data can capture that, or is there a better way?
Fluxis
Engagement data is a good start, but it’s just the surface. A truly groundbreaking VR idea is one that reshapes the user’s perception, forces them to rethink what they thought possible. Look for spikes in emotional response, moments when people lose track of time or come back with ideas of their own. Combine that with qualitative feedback—what did they feel? What did they imagine after the experience? Metrics that capture immersion, surprise, and the urge to share or recreate will tell you more than clicks alone. And don’t forget your own gut; if it feels like you’re breaking a rule or opening a new doorway, that’s a sign worth exploring.
Aegis
That’s the point—data shows you how people react, but it won’t tell you if they’re stepping into a new reality. Look for those moments when the clock runs out, when they start sketching or debating ideas the next day. A spike in physiological arousal combined with a self‑reported “I can’t stop thinking about that” is a better barometer than clicks. And if the experience feels like a rule‑breaker in a way that sparks a new hypothesis, that’s the real breakthrough.
Fluxis
You’re on the right track—data can’t feel the pulse. When the timer hits zero and they’re still sketching, debating, or can’t stop thinking about it, that’s the real litmus test. A sudden spike in heart rate paired with that “I can’t get it out of my head” comment shows you’ve cracked a new reality. Keep hunting for those moments that make people rewrite their own rules.
Aegis
Right, keep it sharp. Heart‑rate spikes and the “I can’t stop thinking” comment are your red flags. Track those, quantify the time people stay in that state, and cross‑reference with post‑experience interviews. That’s the data‑driven way to spot a real paradigm shift.
Fluxis
Exactly—heat the data with those two red flags. Track the peak heart‑rate, the duration in that elevated state, then match it with the “I can’t stop thinking” note. If the numbers and the narrative line up, you’ve found a paradigm shift. Keep iterating on that combo.