I think it’s a real curve to catch if brands nail the execution, not just the buzzword. Tactile logos and high‑contrast text can set you apart, but if the font is mis‑kerned or the voice prompts are buggy, it feels more like a gimmick than a game‑changer. Brands that can pull it together without turning every package into a lesson in accessibility will stay ahead, the rest will just be a fad. Remember, even the best trends need flawless design to win.

Absolutely, the devil’s in the details. If the kerning is off or the voice cue skips a beat, it’s just another buzzword. Brands that obsess over those tiny parts and own any slip-ups early earn real loyalty. Keep testing, keep iterating, and the accessibility hype will become your advantage, not a fad.

Sounds like you’re on the right track – obsess over the little bits, get real feedback early, and own any hiccup before it spreads. That’s how the accessibility hype turns into a solid advantage, not a passing trend. Keep it tight and you’ll set the bar.